Seneste nyheder fra IAB
Vejledning om Opmærksomhed i Digital Markedsføring
Vi er glade for at kunne dele, at vi i dag har udgivet en vejledning om Opmærksomhed i Digital Markedsføring.
Denne vejledning om opmærksomhed i digital markedsføring giver en oversigt over, hvad opmærksomhed er inden for digital markedsføring, og hvorfor måling af opmærksomhed vækker interesse nu. Vejledningen blev skrevet af 19 interessenter fra IAB Europes Brand Advertising-komité, herunder nationale IAB’er, DoubleVerify, Microsoft, GroupM, Kantar, FreeWheel, Scibids, ShowHeros, Teads, Eskimi, PubMatic, Verve Group, Xaxis, Viznet og Vidmob. IAB Europe samarbejdede også med The Attention Council for at sikre tværgående samarbejde og harmonisering.
TCF 2.2 Has Launched. Information for Your Market
IAB Europe is pleased to announce that on May 16th TCF 2.2 officially launched.
IAB Launches Transparency Center to Address Fraud, Accountability, and Compliance
Its goal is to provide a resource that makes it easy for digital advertising buyers, sellers, and ad tech companies to see which standards media partners have implemented, their level of compliance, certification program results, and more.
Join Interact on 25th to 27th May – Free
IAB Europe’s flagship event Interact is back and online! IAB Europe will be hosting a free-to-attend virtual conference spread across three afternoons. Each day, within 2.5 hours, we will deep dive into the pillars of IAB Europe’s focus.
IAB Europe Digital Bootcamp
IAB Europe Digital Bootcamp offers the opportunity to learn from industry’s market and programmatic leaders as they embark on their 2021 digital transformation. With no-nonsense explanations, unbiased views and critical thinking applications, these are must-attend courses to boost confidence, skills and professional opportunities.
IAB Europe’s Guide to Programmatic CTV
The guide provides a European-level overview of the CTV programmatic supply chain and the CTV options available to advertisers and addresses the challenges that planners currently face to make the most of the opportunities and demand in this space. It also offers some key considerations and best practices to ensure programmatic CTV is being optimised and used effectively.
