Seneste nyheder fra IAB
“IAB Europe Explains” | Ny video-serie om aktuelle emner og trends
Se explainer-videoer om bl.a. bæredygtighed i digital annoncering, CTV og retail media. Videoerne er frit tilgængelige.
Virtuelt event om bæredygtighed i digital annoncering
28. marts kl. 12 | Deltag i IAB Europe’s virtuelle event om bæredygtighed i digital annoncering “The Great Debate: How Can We Advance Sustainability in Digital Advertising?”
Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities
Xandr’s buying platform now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.
Virtual Town Hall: A Q&A with Google
Following the announcement made by Google Ads on the 3rd of March, Google has agreed to engage in a dialogue with IAB Europe on the potential implications for advertisers, agencies, ad tech intermediaries, and publishers, starting with this Town Hall meeting.
IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy
Tech Lab has released initial specifications and best practices to support re-architecting digital media for addressability, accountability and privacy.
Google’s Plans For Future Targeting & Measurement
IAB Australia explains about the Privacy Sandbox, Audience Cohorts, and industry reactions in this article.
