IAB Europe’s Guide to Programmatic CTV

The guide provides a European-level overview of the CTV programmatic supply chain and the CTV options available to advertisers and addresses the challenges that planners currently face to make the most of the opportunities and demand in this space. It also offers some key considerations and best practices to ensure programmatic CTV is being optimised and used effectively.

Virtual Town Hall: A Q&A with Google

Following the announcement made by Google Ads on the 3rd of March, Google has agreed to engage in a dialogue with IAB Europe on the potential implications for advertisers, agencies, ad tech intermediaries, and publishers, starting with this Town Hall meeting.