The guide provides a European-level overview of the CTV programmatic supply chain and the CTV options available to advertisers and addresses the challenges that planners currently face to make the most of the opportunities and demand in this space. It also offers some key considerations and best practices to ensure programmatic CTV is being optimised and used effectively.
Xandr’s buying platform now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.
Following the announcement made by Google Ads on the 3rd of March, Google has agreed to engage in a dialogue with IAB Europe on the potential implications for advertisers, agencies, ad tech intermediaries, and publishers, starting with this Town Hall meeting.
IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy
Tech Lab has released initial specifications and best practices to support re-architecting digital media for addressability, accountability and privacy.
IAB Australia explains about the Privacy Sandbox, Audience Cohorts, and industry reactions in this article.
The world of advertising is changing. Join Quantcast and industry experts to learn about changes underway and explore ideas and solutions for 2021 and beyond.