Folketinget har vedtaget en række ændringer af markedsføringsloven, der betyder store bøder for overtrædelser af loven samt nye regler for markedsføring over for børn og unge. Danske Medier har udgivet en orientering på området.

IAB Europe has released a Guide to Native Advertising to provide up-to-date information on Native Advertising formats, placements, and best practices so that buyers can ensure effective campaign delivery. The Guide also explores how Native will be key to growth in other digital channels and holds a number of case studies to show real-life examples of Native in action

Brands and their agencies are continuously looking to better understand the newly emerging digital TV landscape. Devices, such as connected TVs, have opened new streaming possibilities and, in the process, changed the way advertisers need to approach their TV strategies. Here is your chance to learn more…

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver for growth. 80% of buy and sell-side stakeholders predict an increase in programmatic investment revenues over the next 12 months.