The guide offers a definitive round-up of what contextual advertising is, and the opportunities it provides in Europe, particularly in a post-third party cookie world. It also offers key considerations and best practices. In doing so, it ensures that buyers of media have the necessary tools and knowledge to implement effective contextual advertising campaigns.
Its goal is to provide a resource that makes it easy for digital advertising buyers, sellers, and ad tech companies to see which standards media partners have implemented, their level of compliance, certification program results, and more.
IAB Europe’s flagship event Interact is back and online! IAB Europe will be hosting a free-to-attend virtual conference spread across three afternoons. Each day, within 2.5 hours, we will deep dive into the pillars of IAB Europe’s focus.
IAB Europe Digital Bootcamp offers the opportunity to learn from industry’s market and programmatic leaders as they embark on their 2021 digital transformation. With no-nonsense explanations, unbiased views and critical thinking applications, these are must-attend courses to boost confidence, skills and professional opportunities.
The guide provides a European-level overview of the CTV programmatic supply chain and the CTV options available to advertisers and addresses the challenges that planners currently face to make the most of the opportunities and demand in this space. It also offers some key considerations and best practices to ensure programmatic CTV is being optimised and used effectively.
Xandr’s buying platform now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.