Join Interact on 25th to 27th May – Free
IAB Europe’s Flagship Virtual Event ‘Interact’ on 25th to 27th May – Free to Attend!
Next week, IAB Europe’s flagship event Interact is back and online! IAB Europe will be hosting a free-to-attend virtual conference spread across three afternoons. Each day, within 2.5 hours, we will deep dive into the pillars of IAB Europe’s focus.
Within each pillar session, industry experts will discuss the latest market status and future developments through a series of panel discussions and keynote speeches that lead to The Digital New Deal. All sessions will be live to maximise audience engagement through Q&A sessions and interactive polls.
Speaker Line up!
We have a stellar line-up of speakers confirmed, including Věra Jourová, Vice-President of the European Commission for Values and Transparency, Simon McDougall, Deputy Commissioner – Regulatory Innovation and Technology, ICO, Tina Beuchler, Global Media & Agency Operations, Nestlé, and Terence Kawaja, Founder and CEO of LUMA Partners.
Join hundreds of people from across Europe as we dive into the latest industry initiatives, policy & data protection discussions, and the evolution of standards & frameworks in our industry. Thanks to our event partners OneTrust, Relevant Yield, DoubleVerify, Google, and Magnite, the event is free for all to attend.
Day 1 – 25th May – 12:00 – 14:30 CET – Industry Initiatives – Register here
Global leaders, advertisers, and experts will come together to explore the initiatives that are key to our industry today. Topics on the agenda include the latest results from our AdEX benchmark study, an industry outlook on digital investment in 2021 and beyond, the post-third-party cookie era, and digital advertising in 2025.
Day 2 – 26th May – 14:00 – 16:30 CET – Policy & Data Protection –Register here
Topics on the agenda include the importance of transparency within The DSA, priorities of a Data Protection Authority (DPA) in connection with Digital Advertising and learnings from the GDPR’s enforcement in the context of ePrivacy trilogues. Simon McDougall, Deputy Commissioner – Regulatory Innovation and Technology, from the ICO will also share his views, with the day concluding with a keynote by Věra Jourová, Vice-President of the European Commission for Values and Transparency.
Day 3 – Thursday 29th April, 12:00 – 14:30 CET – Standards and Frameworks – Register here
For the third and final day, industry-leading experts will come together to discuss digital advertising standards and how they can be developed for the future. Topics on the agenda include the evolution and future of the Transparency & Consent Framework (TCF), working towards a sustainable programmatic value chain for all, supply chain standards, and the new standards we should expect to come.