Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities
Xandr’s buying platform now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.
“Programmatic growth continues to surpass expectations, and by partnering with Xandr we’re helping more advertisers achieve even stronger results for their campaigns with the latest contextual tools,” said Lisa Utzschneider, CEO, IAS. “Context has never been more relevant for marketers in the current ad landscape, and now they have more control to ensure the most suitable contextual adjacencies for their campaigns directly within the Xandr’s Invest DSP.”
Press release here