IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

With the loss of third-party cookies across all browsers, and with imminent changes to mobile ad IDs, IAB Tech Lab, has been collaborating with the ad and media industry to develop privacy-preserving specifications and best practices to support the development of open-source and proprietary solutions. 

In partnership with PRAM (Partnership for Responsible Addressable Media), which brings together business, policy, and technical efforts across a full range of industry stakeholders, Tech Lab has released initial specifications and best practices to support re-architecting digital media for addressability, accountability and privacy. 

The standards are now in public comment and can be found here.