Sponsors

JP/Politiken

About:

JP/Politikens Hus is one of Denmark’s leading media companies. They publish several news media, and their activities include publishing houses, weekly newspapers, and niche media

IAS

About:

IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments.

Microsoft

About:

Microsoft is renowned for Windows, its widely used operating system on personal computers. It offers Microsoft Office software and cloud service Azure. Beyond software, it creates hardware like Xbox and Surface devices. With a global influence, Microsoft drives tech advancements in AI, machine learning, and more.

Relevant

About:

Relevant Yield is a unified platform tailored for programmatic sellers to maximise ad revenue and assume control of their setups. It allows users to monetise efficiently without facing technical complexities, particularly in header bidding. Besides its adaptability to match market trends and specific customer needs, Relevant Yield consolidates Holistic API reporting, Header Bidding management, and Header Bidding Analytics into a single platform, making it a unique solution in the market.

Teads

About:

Digiseg was founded in August 2015 on a unique idea: Segment the Entire Internet. To do that, we built an equally unique platform incorporating the Principles of Privacy-by-Design. Digiseg are and have always been Cookie- and Tracking-Free. Digiseg maps digital advertising to household characteristics. Our cookie and tracking free technology can be used across all devices, media types and operating systems – including iOS – to target advertising and measure audiences for both campaigns and websites.

 

Teads

About:

Publisher Platform is a self-service platform that provides access to high-quality Danish media. With just a few clicks, you can create an effective campaign with high visibility that targets your audience. JP/Politikens Hus, Berlingske Media, and TV 2 have collaborated to create Publisher Platform. Here, advertisers get easy and simple access to advertise on Danish media. We offer high viewability in a transparent technology setup. As an advertiser, you get the opportunity to run high-impact formats with broad reach in a brand-safe environment, and you can target your campaigns with our contextual segments, so you reach your audience in the right context.

Teads

About:

Teads is the premium omniscreen platform and leader in outstream advertising with the inRead. Using premium media partnerships, Teads enables advertisers and agencies worldwide to reach 1.9 billion people per month in brand-safe, reputable advertising environments. The end-to-end adtech platform Teads Ad Manager (TAM) significantly improves the effectiveness and efficiency of digital advertising transactions: It allows advertisers and agencies to create ads, manage them directly and optimize them using state-of-the-art creative technology with Teads Studio. Moreover, Teads has developed the Attention Program to ensure measurability and increase the effectiveness of advertising: It optimizes advertising media for all screens based on data and thus fosters the success of advertising campaigns. Teads works with the leading marketers, agencies and publishers in a team of over 1200 employees in 32 countries.

Teads

About:

At Etarget, we transform digital advertising to make the brand messages truly heard. In a world where the average person is exposed to hundreds of ads daily, standing out and making online campaigns effective is a challenge. We adapt online advertising campaigns to address user behaviors, optimizing them to be their most effective version, tailored to the specific brand, message, and audience. As digital advertising specialists, we leverage insights from years of granular online campaign data, analyzing performance and user behavior metrics. Our behavior-adjusted campaigns consistently achieve on average between 55-95% higher engagement than industry benchmarks.

Slut

Sponsorship opportunities

If you are interessted in becoming a partner for Digital Advertising ’24 please contact Marianne Bugge Zederkof at mbz@dmresearch.dk to hear more.