Program for Digital Advertising '24
09:10 Opening Speech – Where is the Future Advertising Growth Coming from? // Daniel Knapp, Cheif Economist at IAB Europe
Video is hot – Supply is not – A panel // Session moderator: Peter Loell, Director at OMD Denmark
Advertisers are increasingly looking toward video as the primary driver for delivering their brand messages across a fragmented media landscape.
Video is hot, but supply is not – there is a growing demand for “something new” to enter the market and streaming providers, publishers, broadcasters and platforms are all looking to fill the market gap.
In this section we will learn of their approach & discuss who will win or lose the 2025 battle of the formats.
- Warren Dias, Managing Director, NETFLIX UK
- Thomas Lue Lytzen, JP/Politikens Hus
- More to be announced!
Networking and coffee break
How AI is reshaping the advertising industry
AI continues to transform advertising with advanced targeting, personalization, and automation capabilities. As the world gets even more digitized, the adoption of AI technology in advertising is only going to grow, allowing marketers to do more with less. Are you ready to grow?
- Mascha Driessen, Microsoft Advertising // CoPilot in Advertising
- Teads // AI optimization and how creatives can contribute to that
12:30 - 13.00 Lunch
How to stay in control in an automated world
- TBA
- Morten Sandbæk Beck, IAS, Spotting the fakes: Strategies to detect and defeat misinformation.
One of the most critical challenges facing advertisers today is the rampant spread of misinformation, especially as AI-powered deepfakes target a global election year, with voters in 60 countries heading to the polls. While misinformation in media is nothing new, Gen-AI and user-generated content have taken it to a whole new level, endangering brands’ ability to effectively deliver their messages on quality media. Join Integral Ad Science’s Morten Sandbaek Beck to learn how to best navigate the rise of misinformation, protect your brand, and continue to scale during these uncertain times.
Networking and coffee break
The power of Retail Media – trends, strategies and challenges // Johanna Burton, moderator
Retail media has grown significantly in recent years and is a field that is expected to continue to grow. Navigating the evolving landscape of retail media is key, as it is an increasingly relevant player both online and in-store with the potential of capturing consumer attention and driving results. In this section industry experts will share insights about the latest trends and effective strategies for integrating retail media into the marketing plan.
Speakers:
- Daniel Knapp, chief economist for IAB Europe
We keep seeing double digit growth in this market. To kick of this session Daniel Knapp will give us a short deepdive into this part of the AdEx as well as trends and findings from other sources.
- Josefine Vännman, General Manager for Amazon Ads Nordics
Retail media takes on many forms and shapes. Amazon Ads will share their views on the interaction between retail media and the traditional media.
- Adform, TBA
Networking drinks
DA'24 Galla Dinner
Main stage, Pressen
More to be announced soon!
Breakout sessions
Measurement in a post 3PC world – // Constantine Kamaras
More to come soon!
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