Rikard Bildsten is leading Microsoft’s Global Supply Evangelism Team, where he manages a team of programmatic experts across EMEA and APAC.

He has extensive experience in the digital media industry from his 13 year tenure at Microsoft/AppNexus/Xandr, among others as country manager for Microsoft Advertising in Sweden.

He has been a key contributor to programmatic studies and task forces and was recognized as IAB Sweden’s Person of the Year in 2019.