Xandr’s buying platform now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Advertisers can access IAS’s curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis.

Following the announcement made by Google Ads on the 3rd of March, Google has agreed to engage in a dialogue with IAB Europe on the potential implications for advertisers, agencies, ad tech intermediaries, and publishers, starting with this Town Hall meeting.