Upcomming CTV events from IAB
Brands and their agencies are continuously looking to better understand the newly emerging digital TV landscape. Devices, such as connected TVs, have opened new streaming possibilities and, in the process, changed the way advertisers need to approach their TV strategies. Here is your chance to learn more.
Virtual CTV Day – 21st October
On October 21st we will explore the CTV landscape in 2021 and beyond, the challenges and opportunities that come with measuring CTV campaigns, brand safety and brand suitability for CTV, and the latest updates for capturing user consent in this channel. The event will be streamed live at 12pm CET.
In this webinar, we will look at new research from Magnite and Statista. Extending upon two research projects conducted in H1 by SpotX and Magnite respectively – this new report provides advertisers with an in-depth analysis of TV viewers in the UK, France, Germany, Italy and Spain, to better understand the markets’ CTV behaviour and trends. We’ll see how CTV has changed the way advertisers need to approach their TV and omnichannel strategies moving into 2022 and beyond.
Also, if you are interested in CTV join IAB Denmark’s Programmatic Conference on 18 November.
