With over 15 years of media experience, James Allison leads Advertima’s market development across EMEA. He passionately advocates for Advertima’s cutting-edge In-Store Audience AI, empowering retailers and partners to harness its full potential. James brings a unique blend of expertise in traditional media (having worked with giants like Clear Channel) and retail media, data, and insights (developing partnerships for a top UK retailer like ASDA and managing clients for Circana, a leader in CPG/FMCG loyalty programs and point-of-sale insights). Beyond Advertima, James actively shapes the industry’s future by contributing to IAB Europe’s retail media working group.