Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver for growth. 80% of buy and sell-side stakeholders predict an increase in programmatic investment revenues over the next 12 months.

The latest research revealed that, despite the global COVID-19 pandemic, programmatic advertising investments remained fairly stable with growth occurring in areas such as programmatic video. In programmatic video, Connected TV remains key to further investment spurred on by shifting consumer viewing habits. In 2021 19% of advertisers allocated between 21-40% of their programmatic trading budget in connected TV.

Read the full report here: https://iabeurope.eu/knowledge-hub/iab-europe-attitudes-to-programmatic-advertising-2021-report/