Sandra Olsen is Strategy Director and Partner at Orchestra, a Danish media and marketing agency with a strong commitment to fostering transparency within the industry. With over a decade of experience in media and marketing strategy and implementation, Sandra has in recent years put her efforts on sustainability and conscious practices within the sector – “Responsible marketing” – particularly in alignment with Environmental, Social, and Governance (ESG) principles. Sandra is also involved in the Carbon Footprint Initiative (CFI), collaborating with Danske Medier and KreaKom to drive industry-wide change.