Marlies Mols is a seasoned Marketing and Digital Strategist passionate about driving consumer engagement and brand performance. Her tenure in the field demonstrates a deep understanding of both digital and offline marketing landscapes, complemented by a proven track record of success with brands across various industries, including spirits, fashion, beauty, and automotive.

In her current role she is responsible for Media, Digital and Culture & Entertainment for Northern Europe at Diageo. Marlies leads the data-driven communication strategies, and digital transformation for Northern Europe including Retail Media, AI and content strategies. In line with sustainability to achieve our business goals.