Colin is the co-founder of Retail Media Work, who work with brands and retailers on their digital commerce and retail media strategies. Clients include the Very Group, Superdrug, Migros (Turkey), Metcash (Australia), Sofidel / Kittensoft (global), Glanbia (global), Colgate, Barilla Europe, Ferrero, Fonterra (NZ) and The Warehouse Group (NZ.

Colin is the author of eight best practice reports on eCommerce, Marketplaces and Retail Media and three online courses in Digital Commerce and Retail Media.

Colin is a Marketing Week Magazine – writer & columnist – since 2015 as well as being Editor-in-Chief for the Retail Media Newsletter. He is a Fellow of the Marketing Institute of Ireland