Peter Loell is a director at OMD Denmark and Annalect, both part of Omnicom Media Group. He specializes in optimizing media strategies and data activation, leveraging advanced data techniques for client campaigns. With over 25 years in the media industry, Loell is known for his expertise in adtech and martech, often describing himself as a data “plumber”. He frequently participates in industry discussions and webinars, sharing insights on data-driven marketing and the evolving landscape of advertising technology.