The goal is to provide a resource that makes it easy for digital advertising buyers, sellers, and ad tech companies to see which standards media partners have implemented, their level of compliance, certification program results, and more. This will help ensure a safe, privacy-centric ad experience for consumers.

The IAB Tech Lab Transparency Center will initially include the following components:

• Supply Chain Validation will now reside within the Transparency Center. It aggregates metadata about the supply chain, including ads.txt (authorized digital sellers), sellers.json, as well as other supply chain management tools
• Global Industry Compliance Registry, which provides detailed industry compliance and certification status of supply chain partners around the world
• Advertising System Aggregation, which identifies information about supply chain partners across different advertising systems as well as their business classification

Until now, it was nearly impossible to find comprehensive information about a seller or the companies they work with. Transparency Center will provide publishers with even more confidence in their partners and increase their ability to grow with confidence.

For more information on the Transparency Center, visit https://iabtechlab.com/transparency-center/ and join us for a webinar on August 25