Speakers
Programmatic Conference 2019 is sponsored by








IAB Danmark
c/o Danske Medier
Richshuset
Rådhuspladsen 16
1550 København V
CVR NR. 34380155
TLF +45 33 97 40 00
mail@danskemedier.dk
Keynote Speaker, Futurist & Humanist, Author, CEO The Futures Agency, Film-Maker
Gerd’s passions are the future of humanity, culture, society, and business in the face of exponential technological progress. In a world dominated by technology, data and algorithms, robots and intelligent machines, what will it mean to be human? Are humans and machines really destined to ‘converge’?
What do we need to do, today, to make sure that human happiness and collective flourishing remain the most important objectives? Is our current economic system suitable for a future were technology is virtually unlimited?
In his keynotes, talks, presentations, and seminars, Gerd addresses topics such as digital ethics (the ethics of technology), artificial intelligence (AI), the future of work and jobs, rebooting education, the digital transformation of business and society, the future of politics, and many more, focusing on the next 5-10 years. Gerd’s latest, best-selling book is “Technology vs. Humanity”, now available in 10+ languages.
Co-founder of Pubstack
Loïc is Co-founder of Pubstack, he strongly believes in the ability of data to empower businesses especially in the ad tech industry.
Over the last years, the ad tech industry has become a tangled up business, where publishers gradually lost control over their revenue to the benefit of industry giants. As Co-founder of Pubstack, Loïc wants to reverse this trend and help publishers thrive in an increasingly complex programmatic world to take back control!
For more than one year now, publishers have set-up CMPs in order to comply with GDPR. Some of them opted for legitimate interest and some others collect consent. The purpose of this talk is to explore -with real-life figures and examples – the impact of collecting consent or not on inventory monetization.
Director of Account Management, Xandr
As Director of Account Management, Katie Blair is responsible for the commercial team managing Xandr’s ad server clients across Northern Europe and their strategic go-to-market initiatives. In her 7 years at Xandr, formally AppNexus, Katie has led teams developing relationships with major publisher clients throughout Europe, building the AppNexus brand presence in Europe as one of the very first hires for the London office. Today, she successfully manages a number of partnerships with global enterprise clients whilst continuing build awareness of the new Xandr brand. Prior to this, Katie has held senior client services roles at Microsoft and Atlas. Katie lives in London and has a BA in Industrial Economics from the University of Nottingham.
COO, JP/Politikens Hus
…and more to be announced
Co-founder and CEO, Digiseg
As a seasoned Dataminer, Søren has built Big-Data and Data Science companies long before it was sexy. He has a passion for connecting the dots and creating real and measurable impact.
He is a strong believer in the power of the free press as the guardian of democracy. But he is also scared of social media and its ability to change our behavior by use of privacy invading tracking.
A talk about the new Cookie Free Audience Data that is free of personal data and therefore outside the scope of GDPR. Cookie Free Audience Data allow publishers to map and target impressions where no cookie can be placed.
It increases revenue from sessions where cookies are blocked, with full reach and without invading the privacy of individuals.
Verizon Media, IAB Europe Programmatic Trading Committee
Simon leads sales efforts to buyers, publishers and technology partners working with Verizon Media’s SSP and Programmatic Exchanges. He is also Chairperson of IAB Europe’s Programmatic Trading Committee, and has been involved in the programmatic industry since 2011.
Prior to Verizon Media, Simon worked at Microsoft and a number of media buying agencies and sales houses. He loves talking about industry developments and technology.
Founder, unum.ai
Carsten has been working with CRM for over 2 decades and during the last 7 years combing this discipline with Programmatic. Co-founded Agillic (real-time marketing automation platform), Co-founded Mojn (building email identity graphs for email remarketing) that was acquired by Liveintent, North America’s biggest email SSP, where he acted as CTO. Carsten returned to Denmark and founded UNUM in 2018 for building 1st party Identity and deep-learning behavioral analytics. Unum is delivering the ID and behavioral analysis to execute “People (in) Programmatic”.
UNUM.AI is specialized in helping brands to build consumer identity based on the brand’s own data. The brands benefit of seven years’ experience that Carsten and his team gained in building cross-device identities and delivering use cases for global brands. The use cases are rapidly getting more and more challenged because of cookie restrictions. Carsten will enlighten you in fundamentals, techniques and impactful use cases e.g. shopping cart abandonment programs with +50% uplift and use cases on retargeting for selected global brands. Finally, Carsten will share visions and the cooperation with Ekstra Bladet and their Relevance platform which UNUM can integrate with.
VP, Northern Europe at Xandr
As VP Northern Europe, Daniel oversees the buy and sell-side Commercial teams for Xandr (formally AppNexus) in Northern Europe. Working closely with clients on both sides, Daniel and his team help agencies and advertisers establish their business on Xandr platform. Daniel started his career at Jellyfish, a full service Global Digital Agency headquartered in London. Daniel held various positions at Jellyfish, including leading the Account Management teams in both the US and UK, alongside the Head of Strategy for Paid Media before joining the AppNexus team (now Xandr) in 2012. Daniel earned a degree in Marketing and Economics from the University of Hull. He is an avid Arsenal fan and pretends to be a good golfer. He lives in Windsor with his wife, Katie, and sons, Louis and Max.
Over the last 50 years, we have watched as the advertising model has shifted from a push, to a pull model. Now, we are watching as it changes once more to one that is distributed and personalised to the individual, where consumer has a commanding role in creating and controlling the message, to where content returns as King.
As the worlds of digital and TV converge, our industry is now faced with the challenge of capturing consumers’ time and attention in the most relevant. Join Daniel Clayman, VP Northern Europe at Xandr, as he explores the evolution of media buying, the biggest trends in the European markets and the opportunities around them as we evolve once more from ‘my media’ to ‘we media’.
Chief Economist, IAB Europe
Daniel is the Chief Economist at IAB Europe and co-founder of vMarketeur, a deep data company for marketers. Previously he was Executive Director at IHS Markit, overseeing the company’s global advertising research and forecasting practice. Daniel has advised to the European Commission on the future of media and holds a PhD from the London School of Economics (LSE).
Digital advertising is fuelled by a constant story of change and transformation. But was is signal, what is noise? A new breed of marketers rethinks what advertising means, the CMO needs a job description, agencies need new business models, publishers struggle to claw back market control, algorithms run rampant and the future of regulation is not just GDPR. Clarity is more important than ever. This presentation takes a view across marketers, agencies, technology and publishers to unravel the big trends and sometimes hidden interconnections shaping digital advertising in the near and mid-term future.
Chairman of the Board, Primetime, Chairman of the board IAB Sweden, Board of Directors for Netric (SSP-business) & Dreams (Fin-tech)
Daniel has the last decade positioned himself as a media entrepreneur with various digital ventures, now fully focused on establishing live interactive knowledge-based shows as the new way for advertisers to reach audience engagement. Commonly used speaker and moderator for media events.
Primetime: The Big Programmatic Quiz
The new black in black in advertising? In session we explore how an interactive user environment has shaped a highly successful advertising framework engaging users with the best from a variety of platforms in just one app? Primetime has built a native advertising model from scratch, meaning that they had the possibility to address the foundational challenges the advertising industry face, where the consumers are moving away from advertising financed channels into paywall environments. Welcome their story and grab your mobile phone to join The Big Programmatic Quiz!
IAB Europe, Data Protection Assistan
Emanuele Ventrella is Data Protection Assistant at IAB Europe. He is a certified Data Protection Professional by the European Institute of Public Administration (EIPA) in Maastricht, NL and a published author for the ERA Forum. He has a background in Politics and International Relations, with Masters in Italy, Russia, and the U.K.
Head of Product at The Ozone Project
Franz has spent the majority of his career working as a consultant for premium publishers, specialising in digital strategy, data monetisation and commercial product development. Having previously advised the likes of The Financial Times, British Telecom, Channel 4, as well as the founding members of Ozone, he is now applying his experience to build technology solutions that address their shared strategic challenges. With responsibility for managing the product strategy across Ozone’s advertiser and publisher-facing proposition, Franz is focused on delivering capabilities that create value throughout the entire programmatic ecosystem.
People need trusted information more than ever, and the burden of investing in it falls to premium publishers. But the ecosystem that monetises it has mainly been developed by buy-side players and intermediaries. Publishers need to take control of their data and their inventory to close the gap between themselves and advertisers.
In this session, Franz Etten will discuss why there has never been a better time for media owner collaboration, how The Ozone Project is building technology to solve publishers shared strategic challenges, and what other markets can learn from this approach.
Consultant
Jacob Lachmann has more than 20 years experience in European digital media. He is a frequent speaker and has also spoken several times at IABs Programmatic conference in Copenhagen. This year he will be our host and guide us safely through the knowledge packed agenda.
Head of Commercial Product Development, TV2 Denmark
Christian is Head of Ad Development at TV 2, the largest commercial broadcaster in Denmark. As such Christian oversees the development of new commercial opportunities and business models in which to monetize TV 2s content, platforms, data – and our relationship with our audience. One of the new business areas is turning TV 2s AddressableTV platform into a high quality, data-enriched platform; bringing TV advertising to the next level.
Christian has 12 years of experience from the agency side, working in his last role as the CDO for MediaCom across the Nordic markets, aligning MediaCom’s digital services offering to clients and working with Nordic Tier1 clients across the region. In addition, Christian has 2½ years of experience from the advertiser side, as the Global Media Director for the Carlsberg Group, working with some of the most iconic beer brands in the world.
TV advertising is not dead, far from actually. What is changing is that TV is increasingly being watched through streaming platforms like TV 2 PLAY. Delivering content and ads via streaming services is however absolutely changing the way that TV advertising is targeted, the way it’s bought and creating new ways to tap into the power of advertising on the big screen.
Key to this transformation of TV-like advertising is the use of data; making the ads both more relevant to the audience but also offering richer targeting through audience and consumption data as well as advertiser data. Making TV advertising programmatic does however present a number of challenges, both in terms of the unique nature in which TV is planned, consumed (co-viewing) and from a legal point of view. Learn more about where TV 2 is on this journey and where we see the future of TV advertising + programmatic heading.
Senior Privacy Counsel, Quantcast
As senior privacy counsel Matthias offers business-savvy counseling across all of Quantcast’s groups to design privacy into every aspect of the company’s activities, and lead industry efforts to improve and harmonize privacy standards and practices across the advertising sector to improve business outcomes for publisher and advertisers while achieving high levels of privacy and data protection for users.
TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. It is comprised of technical specifications and policy documents enabling companies that participate in the delivery of digital advertising and personalised content to work under an appropriate legal basis for processing personal data in each market where they operate. The TCF is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object.
Head of Marketing, Semler Mobility Marketing
Michael Stein is an experienced marketeer with solid background founded through leading positions at OMD Denmark, followed by successful development of the Danish Volkswagen brand as Head of Marketing before entering the position as Head of Marketing for Semler Mobility responsible for marketing for Volkswagen, SEAT, ŠKODA and Audi in in Denmark.
– Even though it is easier and maybe cheaper not to in-house media buying, why do we still plan to go in that direction? Michael Stein is one of the most successful marketing directors in the industry. He will take us behind the scenes of Volkswagen, Audi, SEAT and ŠKODA’s plans and thoughts for building the next generation in-house marketing unit.
Managing Director – UK, Ireland & Nordics at Rubicon Project
Stephen Wing is Managing Director, UK, Ireland & Nordics for Rubicon Project, where he oversees the commercial strategy, planning, product requirements and business development for the region. Previously Stephen was VP, Mobile and Marketplace – International where he oversaw Rubicon Project’s Mobile and Guaranteed Orders businesses in all markets outside North America.
Steve began his career in digital in 1999 as Launch Advertising Manager at Guardian Unlimited, and then, as Head of Commercial Development, responsible for all digital revenue. In 2003 he became Head of Advertising Strategy and in 2007 joined the Guardian’s Advertising Board as Business Development Director. In 2010 he became Head of Digital Marketing, before being promoted to Business Director, Mobile, responsible for accelerating the growth of GNM’s mobile business. In November 2012 he joined CBS interactive, where he was Vice President, EMEA, responsible for the strategy, operations, and overall business performance of the Tech, Games and Media brands across EMEA.
Brand Safety Manager, GroupM EMEA
Having previously worked as an agency advocate in Brussels on many challenging issues for the ad industry, such as privacy and consumer protection, Stevan joined GroupM in 2017. He supports the company’s digital operations by looking after all areas of digital risk, and underpinning media quality processes and governance.
TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. It is comprised of technical specifications and policy documents enabling companies that participate in the delivery of digital advertising and personalised content to work under an appropriate legal basis for processing personal data in each market where they operate. The TCF is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object.
Verizon Media Nordics, Senior Research Manager at RYOT Studio
Troels Ringsted works as Senior Research Manager at RYOT Studio under Verizon Media Nordics. Troels studied Medialogy in 2013 focusing on the gaming industry and added yet another degree to his resume in digital concept development emphasising on digital marketing. Since then he has worked on Global campaigns for Verizon Media where he serves as strategic advisor with special focus on digital trends.
Marketers have always been storytellers, and today, there are more ways than ever before to engage consumers through richer, more relevant and deeply engaging content. Content discovery is organic, consumers choose whether to engage through a tap, click or swipe, often within a split second and frequently on-the-go so understanding their motivations is required. In response, Verizon Media have looked at the changes in online consumption patterns on a Global scale, looking beyond the content we consume to what drives us to it in the first place which, we believe, is critical to capture not only consumer attention, but their intention and make an impact.
Vice President, Publisher Sales, International at Index Exchange
With more than 10 years’ experience in the ad tech and publisher space, Luke Fenney is responsible for growing Index Exchange’s publisher footprint in the UK and across Europe.
With extensive knowledge of programmatic technology and the digital advertising space, he joined Index from Rubicon Project’s international leadership team where he helped the company launch and scale across Europe, Asia Pacific and Latin America. Previously, Luke held publisher roles at MySpace in London and REA Group in Melbourne.
Hailing from Australia, Luke now calls London home but still manages to watch Australian Rules Football every week.
As an industry we continue to witness the decline of the third-party cookie and an increase in people-based marketing strategies. Buyers lost the ability to target and measure the effectiveness of their campaigns through traditional third party cookies. Which left them in the dark as to the success of their brand strategies and performance efforts. To counterbalance this identity solutions like people-based identifiers have been able to bring a greater amount of the budget away from the walled gardens and into the publisher’s pockets while also providing buyers with more choice and access.
Digital Strategy Lead at Business Science, GroupM
As Digital Strategy Lead at Business Science, Anders heads up digital analytics capabilities within attribution, algorithms and recently with an increasing focus on incremental lift studies.
Anders comes from a programmatic background and have been one of the main drivers in linking the econometric competencies in Business Science to scalable programmatic media execution and analytics.
With an average person being exposed to over 4,000 ads per day, it has become more and more difficult for brands to cut-through the digital noise to capture consumer attention. A programmatic banner impression alone doesn’t make an impact and brands today need to be able to measure ROI in a robust way to prove campaign effectiveness. Join Anders Kjærbøll from Business Science to understand how exposure time, impression length and other metrics impact ROI for campaigns based on 54 experiments that was conducted during 2019.
Verizon Media’s Programmatic Native Platform in the Netherlands and the Nordics
Frederik Bidstrup heads up Verizon Media’s native programmatic business across the Nordics and the Netherlands, helping international and local advertisers succeed with programmatic native at scale.
Frederik is an experienced media professional with a background rooted in both the supply and demand side of the industry. Frederik started his career at AudienceProject where he worked internationally with publisher platform sales but has since moved to Verizon Media where he is in charge of building a native supply and demand eco-system.
In the past few years, Programmatic Native has gained traction, caught up with and become a strong competitor to traditional banner advertising, thus becoming a regular part of the media plan. In this shift towards Programmatic Native, many advertisers and publishers are facing a number of “native pitfalls” that jeopardize advertiser performance, user experience, and user trust.
In this talk, Verizon Media shares insights on how to succeed in Programmatic Native from an advertiser and publisher perspective.
Head of Product Development & Insights for the joint-advertising sales unit at Ekstra Bladet, Jyllands-Posten and Finans
As Head of Product Development & Insights for the joint-advertising sales unit at national news titles Ekstra Bladet, Jyllands-Posten and Finans, Thomas Lue Lytzen is responsible for product strategy and development within the areas of advertising and data bridging tech and development teams and sales. In various roles spanning from marketing to commercial and editorial management, Thomas Lue Lytzen has worked in the media business for more than 10 years. Before that he was Head of Communications and Marketing for ten-times Danish football champions Brøndby IF. He holds a BA in Media Science from University of Aarhus and a MSc in Information Technology from the IT University of Copenhagen.
The era of free-flowing data on the internet has passed. There is a new reality – and we all have to adapt to that. Learn more about how JP/Politikens Hus approaches this challenge
Head of Strategy at Ekstra Bladet
At Ekstra Bladet, Denmark’s largest online news media, Kasper Worm Petersen is responsible for product, platform, and data strategies working closely with both the editorial and commercial departments. He has previously worked with audience development, social platforms, data, and insights and holds a MSc in Business Administration and Philosophy from Copenhagen Business School.
The era of free-flowing data on the internet has passed. There is a new reality – and we all have to adapt to that. Learn more about how JP/Politikens Hus approaches this challenge
Managing Director Primetime Danmark, Chairman of the board Northstar
Richardt entered the online gaming business at the end of the 20th and has worked for some of the major players in the industry.
Today he has added new media to his focus and is heading up the new live streaming quiz show and media format, Primetime in Denmark.
Primetime: The Big Programmatic Quiz
The new black in black in advertising? In session we explore how an interactive user environment has shaped a highly successful advertising framework engaging users with the best from a variety of platforms in just one app? Primetime has built a native advertising model from scratch, meaning that they had the possibility to address the foundational challenges the advertising industry face, where the consumers are moving away from advertising financed channels into paywall environments. Welcome their story and grab your mobile phone to join The Big Programmatic Quiz!
Chief Product Officer, AudienceProject
More to be announced…
Digital Director, Berlingske Media
More to be announced…