Programme:

8:30 Registration and coffee

9:00 Welcome to IAB Denmark’s Programmatic Conference 2019
Hosts: Katie Blair, Xandr and Jacob Lachmann, Industry Expert

9:05 Introduction by JP/Politikens Hus
Dorthe Bjerregaard Knudsen, VP, JP/Politikens Hus

9:15 Trends, Attitudes and Growth Drivers in the European Programmatic Market
Simon Halstead, Verizon Media, IAB Europe Programmatic Trading Committee

9:30 The programmatic Market Trends in Perspective
Simon Halstead, Verizon Media (moderator); Stephen Wing, Rubicon Project; Rune Werliin, AudienceProject; and Stevan Randjelovic, GroupM

9:50 Keynote: The Ozone Project – Solving Market Issues Through Collaboration & Shared Technology
Franz Etten, Head of Product at The Ozone Project

10:20 Break

10:35 IAB Transparency & Consent Framework v2.0
Allan Sørensen, IAB Danmark (moderator); Emanuele Ventrellar (IAB Europe); Matthias Matthiesen (Quantcast), Stevan Randjelovic (GroupM); and Christian Stavik (Berlingske Media)

11:00 In-Housing Decathlon from an Advertiser’s Viewpoint
Michael Stein, Semler Mobility, marketing responsible for SEAT, ŠKODA, Audi & Volkswagen

11:20 1st Party Data Strategy between Advertisers and Publishers
Carsten Hyldahl, Founder, unum.ai

11:40 Taking TV Advertising to the Next Level – Through Targeting and Data
Christian Godske, Head of Commercial Product Development, TV2 Denmark

12:00 Lunch

12:30 Keynote: Cutting through The Hype – 10 Forces that really shape Digital Advertising
Daniel Knapp, Chief Economist, IAB Europe 
Simon Halstead, Verizon Media, IAB Europe Programmatic Trading Committee

13:00 What is the Cost of bad CMP Implementation on your Advertising Revenues?
Loïc Sfiligoï, Co-founder of Pubstack

13:15 How to use Cookie Free Audience Data
Søren Dinesen, CEO, Digiseg

13:30 Break

13:45 The Evolution of Media & Advertising
Daniel Clayman, VP, Xandr

14:05 Experiments & Incrementality in Programmatic Media Buying
Anders Kjærbøll, Digital Strategy Lead at Business Science, GroupM

14:25 Is the Reign over for the Cookie Monster?
Luke Fenney, Vice President, Publisher Sales, International, IndexExchange

14:45 Is Data Dead? Apple Killed the Cookie And What Are We Going to Do?
Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus and Kasper Worm-Petersen, Head of Strategy, Ekstra Bladet

15:00 How to Succeed in Programmatic Native as a Publisher and Advertiser
Frederik Bidstrup, Verizon Media’s Programmatic Native Platform in the Netherlands and the Nordics

15:15 Break

15:30 Keynote: Technology, Humanity – and the Future of Media
Gerd Leonhard, Futurist, Humanist, Author of ‘Technology vs. Humanity’, CEO The Futures Agency

16:10 Making the Most of a Digital Moment
Troels Ringsted, Senior Research Manager at Ryot Studio, Verizon Media

16:30 The Big Programmatic Quiz
Daniel Weilar, Primetime

17:00 Closing & Drinks

19:00 Dinner (registration needed) + late night after party

Venue:
Pressen, JP Politikens Hus
Rådhuspladsen 37
DK-1785 Copenhagen
Denmark