Programmatic 2019 is Scandinavia’s most important conference specialized on programmatic advertising. Participate and be inspired by the latest trends and hot topics in tech and advertising industry.

We are excited to welcome you come back for the 2019 edition on 28th November in Copenhagen. All presentations are in English. Learn from best-case studies, panel discussions with perspectives from publishers, brands, agencies and ad tech. 

Don’t miss this opportunity to join up with 300 programmatic specialists in Copenhagen and join the after conference dinner & after party.

Programme: (stay tuned for updates as more speakers are added)

Welcome to IAB Denmark’s Programmatic Conference 2019
Hosts: Katie Blair, AppNexus a Xandr Company and Jacob Lachmann

Introduction by JP/Politikens Hus
Dorthe Bjerregaard Knudsen, VP, JP/Politikens Hus

Trends, attitudes and growth drivers in the European Programmatic market
Simon Halstead, Verizon Media, IAB Europe Programmatic Trading Committee

The programmatic market trends in perspective
Simon Halstead, Verizon Media (moderator), Stephen Wing, Rubicon and others (tba)

Keynote: The Ozone Project – Solving market issues through collaboration & shared technology
Franz Etten, Head of Product at The Ozone Project

IAB Transparency & Consent Framework v2.0
Emanuele Ventrellar, IAB Europe; Matthias Matthiesen, Quantcast & Stevan Randjelovic, GroupM

Inhousing of programmatic buying
Michael Stein, Semler Mobility, marketing responsible for SEAT, ŠKODA, Audi & Volkswagen

Audience insights & strategy
Carsten Hyldahl, Founder, unum.ai

Taking TV advertising to the next level – through targeting and data
Christian Godske, Head of Commercial Product Development, TV2 Denmark

Keynote: Cutting through the hype – 10 forces that really shape digital advertising
Daniel Knapp, Chief Economist, IAB Europe

The cost of not signaling consent
Loïc Sfiligoï, Co-founder of Pubstack

How to use Cookie Free Audience Data
Søren Dinesen, CEO, Digiseg

Next Up in Programmatic
Daniel Clayman, VP, Northern Europe at AppNexus, a Xandr Company

GDPR and ePrivacy Regulation – status and perspectives
Speaker: To be announced

Is the reign over for the cookie monster?
Luke Fenney, Vice President, Publisher Sales, International, IndexExchange

The effects of ITP on programmatic
Speaker: To be announced

Keynote: Technology, Humanity – and the Future of Media
Gerd Leonhard, Futurist & Humanist | Author | CEO The Futures Agency

The Big Programmatic Quiz
Daniel Weilar, Primetime

Closing & Drinks

Dinner (registration needed) + late night after party

Venue:
Pressen, JP Politikens Hus
Rådhuspladsen 37
DK-1785 Copenhagen
Denmark