08:30 - 09:00 Arrival & Coffee
09.00 – 09.35 Welcome and opening speech
Welcome by hosts
Joanna Burton, Adtech advisor
Rikard Bildsten, RVP Media and Adtech solutions N. Europe
Welcome to JP/Politikens Hus
Signe Skarequist and Stig Ørskov
Opening Speech – Where is the Future Advertising Growth Coming from?
Daniel Knapp, Chief Economist at IAB Europe
09.40 – 11.00 ‘Post3PC’: What will tomorrow bring?
Session moderated by Constantine Kamaras
Irrespective of exactly when it will take place, the deprecation of the 3PC will transform the digital ecosystem and will affect all parties in advertising value chain. In this session we examine the changes, the challenges – and the new opportunities.
Navigating Martec’s Law: Overcoming Advertising Challenges in a Rapidly Evolving Tech Landscape
Michael Stein, Strategy Business Development, Semler Mobility and Chairman at Danish Advertisers Association
Keynote by Google: The Future of Digital Advertising in a Privacy Forward World
Scott Friesen, Head of Privacy Sandbox Partnership EMEA, Google
Get the latest updates from the Chrome and Privacy Sandbox team about their upcoming plans. We dive into Privacy Sandbox technologies and show you how they support online businesses in a future with fewer cookies. We go into key use cases and discuss how you can reach the right audience with relevant ads and support web developers to build great experiences online.
Navigating change: Effective Strategies for a Post-Cookie Advertising World
Andrew Furst, Chief Commercial Officer, Digiseg
Why Identity is the Next Frontier for Connected TV Advertising
Thomas Park, SVP Product Strategy, Adform
With consumers increasingly turning to streaming services for a variety of content and convenience, Connected TV (CTV) has become the fastest-growing major advertising channel. Indeed, last year CTV grew in Europe by 23.5% and specifically in Germany by almost 20%. Despite its rapid rise, advertisers still face significant challenges on the channel that impede more confident investment. In particular, there is a lack of transparency and control when it comes to identity, which complicates accurate measurement of campaign reach, frequency, and performance. While difficult, addressing these issues is crucial for the long-term sustainability of CTV advertising and so it is essential that efforts are directed at this integration.
In this session, we will discuss why integrating CTV with broader cross-platform advertising strategies is essential. In particular, we will outline why effective cross-device identity resolution is needed for the continued success of CTV campaigns.
Panel debate
11.00 - 11.15 Coffee break
11.15 – 12.35 Video is hot – Supply is not
Session moderated by Peter Loell, Director at OMD Denmark.
Advertisers are increasingly looking toward video as the primary driver for delivering their brand messages across a fragmented media landscape.
Video is hot, but supply is not – there is a growing demand for “something new” to enter the market and streaming providers, publishers, broadcasters and platforms are all looking to fill the market gap.
In this section we will learn of their approach & discuss who will win or lose the 2025 battle of the formats.
Speakers:
Thomas Lue Lytzen, Director, Ad Sales & Tech, Ekstra Bladet
Klaes Simonsen, Digital Project Manager, Coop
Nikolaj Berg, Head of AVOD, Viaplay Group
12.35 - 13.10 Lunch
13.15 – 14.15 ESG in Digital Advertising
Marlies Mols, Head of Culture, Entertainment, Medie & Digital Northern Europe, Diageo
Sandra Olsen, Strategy Director & Partner at Orchestra
Dimitris Beis, Data Analyst & Sustainability Manager, IAB Europe
The latest update on the work done in the IAB sustainability committee and the possible consequences of the suspension of GARM
14.15 – 15.00 How AI is reshaping the advertising industry
AI/Copilot in Advertising
Theo Theodorou, Managing Director, Microsoft
AI Optimization and how Creatives Can Contribute Maximizing Attention and Effectiveness
Ludwig Möckel, Senior Creative Strategist, Teads
15.00 - 15.20 Coffee break
15.20 – 16.05 How to stay in control in automated world
Spotting the fakes: Strategies to Detect and Defeat Misinformation?
Morten Sandbæk Beck, Country Director, Denmark, Integral Ad Science
One of the most critical challenges facing advertisers today is the rampant spread of misinformation, especially as AI-powered deepfakes target a global election year, with voters in 60 countries heading to the polls. While misinformation in media is nothing new, Gen-AI and user-generated content have taken it to a whole new level, endangering brands’ ability to effectively deliver their messages on quality media. Join Integral Ad Science’s Morten Sandbaek Beck to learn how to best navigate the rise of misinformation, protect your brand, and continue to scale during these uncertain times.
Best Practices for Attention-Optimized Display Campaigns
Marcel Vass, CEO Etarget
Tackling Programmatic Buying Challenges with AI and Curated Marketplaces
Michael Charbert, Managing Director, Publisher Platform
Programmatic buying has grown into a major ecosystem, automating and making media buying more efficient. However, there are also some challenges that we need to address. What are these challenges, and how can they be addressed by curated marketplaces? Publisher Platform will also share how AI can help provide more control and relevance through semantic targeting, independently of cookies.
16.20 – 17.15 The power of Retail Media – Trends, strategies and challenges
Retail media has grown significantly in recent years and is a field that is expected to continue to grow. Navigating the evolving landscape of retail media is key, as it is an increasingly relevant player both online and in-store with the potential of capturing consumer attention and driving results. In this section industry experts will share insights about the latest trends and effective strategies for integrating retail media into the marketing plan.
Speakers:
Daniel Knapp, Chief Economist for IAB Europe
We keep seeing double digit growth in this market. To kick of this session Daniel Knapp will give us a short deepdive into this part of the AdEx as well as trends and findings from other sources.
Get Ready to Embrace Retail Media
Josefine Vännman, General Manager for Amazon Ads Nordics
Globally you’ll hear experts referring to retail media as the third wave of advertising or this year to be “the year of retail media”, but with every new wave in digital advertising comes new opportunities – and new misconceptions. In this session, you’ll learn about the growing potential of Retail Media as an essential marketing channel and we’ll bust a few myths.
Unleashing the Power of AI in In-Store Retail Media
James Allison, Director Market Development, Advertima
In-store Retail Media networks are expanding rapidly, yet they often lack the sophistication of their online counterparts. This presentation explores how AI can revolutionize in-store retail media by delivering online- like levels of intelligence, targeting, and measurement.
We will delve into the potential of AI to transform physical spaces into data-driven advertising platforms.
Join us as we redefine the future of In-Store retail media.
Crossing the Chasm: How Retailers and Brands Can Deliver on the Promise of Retail Media
Colin Lewis, Retail Media Works
How does the rise of retail media create a challenge for trade marketing budgets? Where does retail trade marketing fit into the new world of data-driven decisions, closed-loop measurement and ROI compared to decades-old trade marketing. Finally, how can they combine to create great value for brands and retailers, with case studies from around the world.
