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08:30 - 09:00 Arrival & Coffee

09.00 – 09.15 Welcome and opening speech

Welcome by hosts
Joanna Burton, Adtech advisor
Rikard Bildsten, VP Global Supply Evangelism Team, Microsoft

Opening Speech 
Dorthe Bjerregaard-Knudsen, Executive Vice President, COO at JP/Politikens Media Group

09.15 – 09.45 Formats and channels that contributed to last year’s digital advertising market value 

Key note
Daniel Knapp, Chief Economist, IAB Europe

09.45 – 10.35 New perspectives on digital advertising– reflections on changing perceptions and expectations

How is the market doing? Not too well – status quo is unsustainable
Nick Botton, Senior Associate, AWO Agency

Reflections and panel discussion:
New perspectives on digital advertising – reflections on changing perceptions and expectations
– Dorthe Bjerregaard Knudsen, Executive Vice President, COO at JP/Politikens Media Group
– Peter Østrem, Nordic Market Director, Adnami
– Nick Botton, Senior Associate, AWO Agency

10.35 - 11.00 Coffee break

11.00 – 12.00 The big picture – global trends and the future of the market

Trends from the largest digital economy in the world
Christina Boutrup, China Analyst and Author

The future of the market – which trends will survive?
Christopher Pearsell-Ross, Designer, Schibsted Futures Lab

12.00 - 13.00 Lunch

13.00 – 13.50 MAIN STAGE

Reaching your audiences effectively:The potential of video and audience measurement

Unravelling the potential of total video to reach audiences at scale
Thomas Munck, Country Manager Nordics, PubMatic

Beyond the Buzzword: How can marketers optimise attention?
Morten Sandbæk Beck, Sales Director, IAS

Demonstrating the simplicity of attention measurement and how all advertisers can start benefiting from it today
Holger Maass, Regional director of Insights, TEADS

13.00 – 13.50 BREAK-OUT

Sustainability: Possibilities and dilemmas in media performance and climate impact 

 Media performance and climate impact – an advertising dilemma
Jakob Møllmann,  Founder of “Digital Attention”

Reflections and panel discussion
– Jakob Møllmann,  Founder, Digital Attention
– Helle Rex, ESG Compliance & Sustainability Strategy Manager, The Unicorn, part of JFM group 
– Claes Braagaard, Chief Investment Officer, Omnicom Media Group


14.00 – 15.10 Retail media advertising

Development and perspectives in retail media
Peter Loell, Director, TRANSACT, Omnicom Media Group

Retailer as Media
Kathrine Rønhof Karstensen, Head of Matas Media, Strategy & Insights

Retailer in Media
René Tingskov, Media & Martech Manager, Søstrene Grene

15.10 - 15.40 Coffee break sponsored by JP/Politiken Media Group and Relevant Yield

15.40 – 16.15 Unlocking the Future:

Exploring Microsoft’s Innovations with GPT-4, Bing, Copilot and Responsible AI

Key note
Sonika Kapil, AI & App Chief Architect, Microsoft

16.15 – 16.45 Data-driven decision-making, innovative product development, and a can-do attitude

Key note
Jacob Lauesen, Managing director, F.C. Copenhagen

16.45 – 17.00 Closing remarks by hosts

17.00-17.45 Drinks kindly sponsored by Mediarithmics

Dinner at H15