Program 24th August
08:30 - 09:00 Arrival & Coffee
09.00 – 09.15 Welcome and opening speech
Welcome by hosts
Joanna Burton, Adtech advisor
Rikard Bildsten, VP Global Supply Evangelism Team, Microsoft
Opening Speech
Dorthe Bjerregaard-Knudsen, Executive Vice President, COO at JP/Politikens Media Group
09.15 – 09.45 Formats and channels that contributed to last year’s digital advertising market value
Key note
Daniel Knapp, Chief Economist, IAB Europe
09.45 – 10.35 New perspectives on digital advertising– reflections on changing perceptions and expectations
How is the market doing? Not too well – status quo is unsustainable
Nick Botton, Senior Associate, AWO Agency
Reflections and panel discussion:
New perspectives on digital advertising – reflections on changing perceptions and expectations
– Dorthe Bjerregaard Knudsen, Executive Vice President, COO at JP/Politikens Media Group
– Peter Østrem, Nordic Market Director, Adnami
– Nick Botton, Senior Associate, AWO Agency
10.35 - 11.00 Coffee break
11.00 – 12.00 The big picture – global trends and the future of the market
Trends from the largest digital economy in the world
Christina Boutrup, China Analyst and Author
The future of the market – which trends will survive?
Christopher Pearsell-Ross, Designer, Schibsted Futures Lab
12.00 - 13.00 Lunch
13.00 – 13.50 MAIN STAGE
Reaching your audiences effectively:The potential of video and audience measurement
Unravelling the potential of total video to reach audiences at scale
Thomas Munck, Country Manager Nordics, PubMatic
Beyond the Buzzword: How can marketers optimise attention?
Morten Sandbæk Beck, Sales Director, IAS
Demonstrating the simplicity of attention measurement and how all advertisers can start benefiting from it today
Holger Maass, Regional director of Insights, TEADS
13.00 – 13.50 BREAK-OUT
Sustainability: Possibilities and dilemmas in media performance and climate impact
Media performance and climate impact – an advertising dilemma
Jakob Møllmann, Founder of “Digital Attention”
Reflections and panel discussion
– Jakob Møllmann, Founder, Digital Attention
– Helle Rex, ESG Compliance & Sustainability Strategy Manager, The Unicorn, part of JFM group
– Claes Braagaard, Chief Investment Officer, Omnicom Media Group
14.00 – 15.10 Retail media advertising
Development and perspectives in retail media
Peter Loell, Director, TRANSACT, Omnicom Media Group
Retailer as Media
Kathrine Rønhof Karstensen, Head of Matas Media, Strategy & Insights
Retailer in Media
René Tingskov, Media & Martech Manager, Søstrene Grene
15.10 - 15.40 Coffee break sponsored by JP/Politiken Media Group and Relevant Yield
15.40 – 16.15 Unlocking the Future:
Exploring Microsoft’s Innovations with GPT-4, Bing, Copilot and Responsible AI
Key note
Sonika Kapil, AI & App Chief Architect, Microsoft
16.15 – 16.45 Data-driven decision-making, innovative product development, and a can-do attitude
Key note
Jacob Lauesen, Managing director, F.C. Copenhagen
16.45 – 17.00 Closing remarks by hosts
17.00-17.45 Drinks kindly sponsored by Mediarithmics
Dinner at H15
18.30 Networking dinner at H15 in the Meatpacking District in Vesterbro
Location: Halmtorvet 15, 1700 Copenhagen
