Updates to the Transparency & Consent Framework

IAB release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Publishers wanted more control with respect to data processing purposes, notably to be able to authorise different partners to leverage different purposes.  Second, they wanted more control over which legal bases their partners could adduce.

The pubvendors.json solution is a rapid response to accommodate these requirements and will:

  • Provide a standard for publishers to publicly declare the vendors that they work with, and their respective data rights/configuration
  • Allow vendors to verify publishers’ GDPR settings and verify/audit Consent Management Provider (CMP) consent strings
  • Establish a standard way for publishers to white-list vendors
  • Enable publishers to limit purposes and features (consistent with the Framework) on a per-vendor basis

The Mobile in-app will enable app developers to participate in the Framework. CMP API endpoints and app developer local storage are specified, which enables the mechanism of collecting and propagating consent so ad tech vendors can operate in respect of users’ and publishers’ choices. App developers continue to have flexibility in defining user experience for exposing purposes and controls in the Framework.

Public comment will conclude on June 1, 2018 when IAB will evaluate and incorporate feedback received and release final version specifications. Companies with urgent transparency goals are invited to adopt the pubvendors.json technology as a beta implementation.

To review the proposed pubvendors.json specification v1.0 and the mobile in-app specification v1.0, please visit here.

Global Vendor & CMP update
The launch of the Framework has seen rapid uptake by publishers, vendors and CMPs with over 120 vendors and 30 CMPs registered and numbers growing daily. If you are a vendor or CMP and have not registered then please register here.

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